The Marketing ROI Report 2025.

Objective insights from 500 brands spanning 20+ industries and 981 RAMMP Diagnostic reports, this inaugural report reveals why traditional metrics no longer explain performance, and reveals what really drives ROI today.

Why Download This Report?

In 2025, marketing ROI collapsed.

  • Organic reach was cannibalized by AI.

  • Paid media got costlier while delivering less.

  • Executives lost confidence: only 17% trust attribution data.

What You’ll Learn

  • The state of marketing ROI in 2025: where spend is wasted and where value is created.

  • The biggest failures, and the surprising wins, that shaped this year.

  • Why trust has become the most predictive metric of growth.

  • How the ADORE Process™ diagnoses “trust leaks” that kill conversions.

  • Practical strategies for 2026: how to design marketing journeys that convert belief into ROI.

Who Should Read This Report?

  • CEOs & Boards seeking marketing accountability.

  • CMOs & Marketing Leaders under pressure to prove ROI.

  • Founders & Growth Teams in SaaS, B2B, and tourism.

  • Anyone tired of dashboards that look good but don’t convert.

START READING…

FOREWARD

By John James, Consultant and Advisor, Founder Hybrency

We're well and truly past the digital marketing peak and firmly into a chase for yield with marketing investments. Search is being cannibalized by AI programs yet many teams are still overly focused on their websites. Overly-relying on search to generate in-bound lead generation from thin, low quality content that we can now generate instantly from an LLM prompt for free.

I observe teams either on one side or the other of this digital peak which roughly occurred in 2021. The ones on the left side of the curve, still have confidence in 'going digital' or digital marketing channels. These teams are easily identified by their predilection for new websites, rebrands, refreshes, changes to their tech stacks (new CRM or CDPs etc), digital transformation projects, various tactical AI initiatives etc. They are what I call the 'digital yield deniers' and will be forever on an endless quest searching for that digital solution which will solve all their problems - quickly, cheaply and easily.

The teams on the right side of the digital maturity curve operate quite differently. They have reduced their websites to a bare minimum of pages. Focusing more on high quality video explainer content than text-heavy blogs and product pages. Their social media strategies are heavily influencer or collaboration-based. They focus mostly on video showing clear social and product proof wherever they can. Strategic partnerships are stuck here which may start with content and then progress into live webinars or face to face events - the last bastion of content that cannot be faked by AI. These teams are more than comfortable sacrificing scalability for depth of branding moments and sales impact.

What you’re about to read is the first real attempt I’ve seen to call this out, not with complaints, but with data. The team at RAMMP has done what most don’t - they have an objective system that measures the moments that matter. The actual reasons why someone buys (or bounces). They’re not offering more tactics, they’re offering a map that diagnoses trust and conversion.

This report won’t tell you to “post more” or “pivot to video.” It will show you where trust is breaking and what to do about it. That’s why I’m happy to write this foreword. Not because I agree with everything (that’s not my job), but because this work cuts through the noise. It’s honest and grounded, and it reflects what many of us on the frontlines have been feeling for years.

Marketing doesn’t need more hype. It needs more truth. You’ll find a lot of it here.

— John James

WHAT’S INSIDE

Introduction. From Traffic to Trust

Beyond The Funnel

Chapter 1. The Attention Economy Is Broken

Clicks Without Conviction

Chapter 2. What Didn’t Work in 2025

Dead Tactics Society. Where ROI Went To Die

Chapter 3. What Did Work in 2025

The Trust Club. Where ROI Came Back To Life

Chapter 4. The Methodology

Don’t Guess, Diagnose. The ADORE Process™ in Action

Chapter 5. The Metric That Marketing Forgot

The Science Behind The Wins

Chapter 6. Looking Ahead to 2026

Designing for ROI in a Post-Click World

Chapter 7. Measure What Matters. Fix. Win.

Things You Can Do Today To Find And Fix Trust Leaks