RAMMP. BEFORE SPEND.

RAMMP FOR…

CMOs

AGENCIES

CFOS

BOARDS

FOUNDERS

BUSINESS OWNERS

LENDERS

INVESTORS

HOW ORGANISATIONS ARE USING RAMMP IN 2026

1. Gating marketing budgets before approval

2. Protecting CMOs from backing the wrong lever

3. Running marketing due diligence before rebrands

4. Preventing scale amplification risk

5. Requiring agencies to operate within governance

6. Validating growth assumptions before investor reporting

7. Converting marketing opinion into measurable thresholds

8. Replacing retrospective ROI debates with pre-spend clarity

9. Preserving runway in high-risk growth phases

10. Making marketing decisions defensible at board level

WHO LOVES RAMMP THE MOST?

TECH FOUNDERS

THINGS THAT MAKE US LAUGH

AN OBITUARY FOR A MARKETING AGENCY. RIP.

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