Every budget decision you approve is a decision you own.
When marketing fails, it's rarely framed as a bad campaign. It's framed as a bad decision. RAMMP gives you the diagnostic layer that makes every spend defensible — before the budget moves.
Approving spend without diagnostics isn't neutral. It's choosing exposure.
When you approve a marketing budget without pre-spend validation, four things are at risk — none of them the agency's.
Career exposure
You become the owner of an unvalidated bet. If it fails, it's not the campaign that's blamed — it's the decision to fund it.
Governance exposure
Without a diagnostic baseline, your decisions look like preference. Finance, Legal, and Cyber all have validation processes. Marketing doesn't — until now.
Capital exposure
Budget committed into an undiagnosed trust problem doesn't fix the problem. It scales it. More spend into a leaking funnel accelerates the loss.
Blame transfer
When performance collapses without a pre-spend baseline, the narrative writes itself: marketing failed. RAMMP makes the decision defensible before that conversation happens.
No marketing budget should be approved without diagnostics. This is not best practice. It is governance. If RAMMP is skipped, the decision is exposed. If RAMMP is run, the decision is defensible.
A diagnostic baseline before every spend decision.
Whether you're an in-house CMO defending budget to the board or a fractional starting a new engagement — RAMMP gives you a quantified starting point that makes every recommendation defensible.
Run the diagnostic before budget moves
Enter any URL and get a Brand Trust Score in 60 seconds. RAMMP scores all seven ADORE milestones and returns a prioritised fix list — highest revenue impact first. This becomes your pre-spend baseline.
Free · 60 seconds · No signupPresent findings with evidence, not instinct
The Trust Score gives you a quantified, patented measure of where trust is breaking in the buying journey. Your recommendations are backed by data — not preference. That's the difference between a good CMO and a defensible one.
Quantified · Patented · Board-readyTrack improvement over time
RAMMP Premium connects to Google Analytics and financial markers, giving you ongoing Trust Score tracking and weekly performance reports. You can show the board a before-and-after — not just a dashboard.
$225/month · Up to 5 URLsStart every engagement with a trust baseline.
Run a diagnostic on day one. Your recommendations aren't opinions — they're findings. And when the engagement ends, the score proves what changed on your watch.
Make budget approval a governed process.
When the CFO or board asks why you're approving spend, RAMMP is the answer. A pre-spend diagnostic isn't a nice-to-have. It's the governance standard marketing has been missing.
Manage multiple brands from one account.
RAMMP Premium supports up to 5 URLs — run diagnostics across multiple clients or business units side by side. Each gets its own Trust Score and fix list.
What defensible decisions produce.
Average outcome across 900+ businesses after applying ADORE diagnostic fixes
PocketSmith · after buying journey redesign guided by ADORE diagnostics
TravelersBox · customer adoption strategy built on ADORE framework
Across 20+ industries over six years of diagnostic data
"The ADORE Process™ is invaluable. It clearly helps you identify and prioritise where your most significant opportunities to improve conversion and engagement lie — and gives you a plan for getting there."
Richard McLeod · CEO, LoadedReports
Make the next budget decision defensible.
Run a free pre-spend diagnostic in 60 seconds. No signup. No credit card. Just your URL — and a Trust Score you can take into the room.
Diagnose before you spend.