Questions worth asking.

RAMMP is a brand trust intelligence system. It measures trust across your buying journey — scoring every moment where a customer decides to stay or leave — and tells you exactly what to fix before you spend. Most marketing fails not because the execution is bad, but because the diagnosis never happened. RAMMP provides the diagnostic layer that's been missing from marketing for decades.

RAMMP is for anyone accountable for growth — founders, business owners, fractional CMOs, and agencies. If you're spending money to drive people to a website, a product, or a funnel, you need to know whether what they find when they arrive is building trust or destroying it. That's what RAMMP measures. It's particularly valuable for lean teams who can't afford to waste budget on campaigns that enter a leaking funnel.

Yes — and they should. Agencies and fractional CMOs use RAMMP to give clients a quantified, defensible measure of marketing performance. A Trust Score is harder to argue with than a dashboard. RAMMP Premium supports up to 5 URLs, so you can run diagnostics across multiple client brands from one account. For larger agency portfolios, the Agentic system (launching May 2026) handles this at scale via API.

An agency executes. A consultant advises. RAMMP diagnoses — before you spend. The distinction matters because most marketing fails at the diagnosis stage, not the execution stage. RAMMP tells you what's actually worth doing, which means when you do bring in an agency or consultant, their work lands in a funnel that's already been fixed. RAMMP doesn't replace your team or agency. It makes their work more defensible — and more effective.

Claude and ChatGPT are execution tools — they help you do things faster. RAMMP is a diagnostic system — it tells you what's actually worth doing before you spend time or money doing it. Without a trust diagnostic, AI tools help you produce more content into a leaking funnel. RAMMP plugs the leaks first. Then your AI tools work on something solid.

The ADORE Process™ is the patented methodology (Patent 2021105053) that powers RAMMP. Invented by Dr Anna Harrison, it maps seven trust milestones in the buying journey — from The Arrival (do people like me buy brands like yours?) through to Advocacy (would they recommend you?). Each milestone is measurable. RAMMP scores all seven and returns a prioritised fix list. Applied to 900+ businesses, it consistently delivers 10–40% conversion improvements.