Digital Brand Romance is definitely challenging, deceptively simple and surprisingly practical. It doesn’t just present the solution to your problems, it will help you find better problems to solve.


— Ben Kraal, Director of Experience Design, Symplicit
Dr Anna Harrison - DigitalBrandRomance - Cover

RAMMP Illustration

Download your FREE book resource pack here

Your pack contains worksheets that will help you implement the fixes recommended in the book. You can use these to self-create changes to your website that will help increase conversion.

Your quick ADORE Process™ guide

As humans, we form relationships in predictable ways. The natural arc of how each relationship evolves from stranger to brand lover follows a pattern marked by six key milestones.


The Arrival

The moment that a site visitor lands on your website - the inception point of the relationships with your brand


The first impression

You have at most 10 seconds to make the right first impression. This is your one chance to get it right


The first date

Bring the best! Unfold your story in the right way to engage, and get the site visitor interested enough to want to know more. This is not the time to tell them your brand’s whole life story


The honeymoon

A critical moment of commitment and intent. By signing-up, your site visitor is signalling that they are interested


The reality

A critical moment of commitment and intent. By signing-up, your site visitor is signalling that they are interested


The moment of truth

The ultimate litmus test. Did you deliver value? Did you encourage an upgrade at the ideal moment of desire and need?

Check out the companion videos to learn more

Quick and easy 5 minute videos are an ideal to share the insights from Digital Brand Romance with your team

Usability TestLike a #Boss: Lesson 4 - Common User Testing Pitfalls (RAMMP Short Course)

"Whether you are a seasoned pro, or a usability first-timer, I recommend that you watch these videos once a year."...

Usability Test Like a #Boss: Lesson 3 - How to Test Your Prototype (RAMMP Short Course)

"Never ever ever test your own designs. This is my mantra. This is my truth. Usability Test Like a #Boss is my Bible."...

Usability Test Like a #Boss: Lesson 2 - How to Validate Your Concept (RAMMP Short Course)

"Save your eyes from boredom. Watch Usability Test Like a #Boss - it packs a punch and will give you everything you...

Start reading Digital Brand Romance

Tomorrow arrived, and all great relationships now begin online— including the ones between your future customer and your brand. Whether you are selling shoes, software, or spaceship parts, the romance begins and evolves in a digital world.

While over 80% of businesses think they provide excellent customer experiences only 8% of customers agree.

The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget but it also taints future engagements with your brand.

In Digital Brand Romance, you will learn the proprietary six-step ADORE Process™ that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process™ is used by some of the most innovative scaleups, fast-growth exporters, and leading brands to consistently sell more, more often. Each step of the ADORE Process™ aligns with one of the key moments of influence in the digital relationship with your brand.

Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress.

You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.

Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.


About Digital Brand Romance

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