Digital Brand Romance is definitely challenging, deceptively simple and surprisingly practical. It doesn’t just present the solution to your problems, it will help you find better problems to solve.
— Ben Kraal, Director of Experience Design, Symplicit
Download your FREE book resource pack here
Your pack contains worksheets that will help you implement the fixes recommended in the book. You can use these to self-create changes to your website that will help increase conversion.
Your quick ADORE Process™ guide
As humans, we form relationships in predictable ways. The natural arc of how each relationship evolves from stranger to brand lover follows a pattern marked by six key milestones.
ZERO SECOND MILESTONE
The Arrival
The moment that a site visitor lands on your website - the inception point of the relationships with your brand
TEN SECONDS MILESTONE
The first impression
You have at most 10 seconds to make the right first impression. This is your one chance to get it right
THREE MINUTES MILESTONE
The first date
Bring the best! Unfold your story in the right way to engage, and get the site visitor interested enough to want to know more. This is not the time to tell them your brand’s whole life story
SIGN-UP MILESTONE
The honeymoon
A critical moment of commitment and intent. By signing-up, your site visitor is signalling that they are interested
FIRST 48 HOURS MILESTONE
The reality
A critical moment of commitment and intent. By signing-up, your site visitor is signalling that they are interested
UPGRADE MILESTONE
The moment of truth
The ultimate litmus test. Did you deliver value? Did you encourage an upgrade at the ideal moment of desire and need?
Check out the companion videos to learn more
Quick and easy 5 minute videos are an ideal to share the insights from Digital Brand Romance with your team
Usability Test Like a #Boss: Lesson 3 - How to Test Your Prototype (RAMMP Short Course)
Dec 6, 2023
Usability Test Like a #Boss: Lesson 2 - How to Validate Your Concept (RAMMP Short Course)
Nov 29, 2023
Start reading Digital Brand Romance
Tomorrow arrived, and all great relationships now begin online— including the ones between your future customer and your brand. Whether you are selling shoes, software, or spaceship parts, the romance begins and evolves in a digital world.
While over 80% of businesses think they provide excellent customer experiences only 8% of customers agree.
The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget but it also taints future engagements with your brand.
In Digital Brand Romance, you will learn the proprietary six-step ADORE Process™ that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process™ is used by some of the most innovative scaleups, fast-growth exporters, and leading brands to consistently sell more, more often. Each step of the ADORE Process™ aligns with one of the key moments of influence in the digital relationship with your brand.
Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress.
You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.
Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
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