010 seconds
The Arrival
MARKETING
“Do people like me buy brands like yours?”
Your marketing budget is spent getting them here. If discovery is broken, traffic never arrives.
How it works
!!!✓ Google Analytics connected
▸ RAMMP engine crunching 6 yrs of behavioural data…
/100 · TRUST
Top 3 fixes
First Date proof1
Signup friction2
Pricing clarity3
Fix yourselfRAMMP Agent
01 · Scan
02 · Crunch
03 · Score
01
Scan + connect your data
Paste your URL and connect Google Analytics, so the score reflects your real customers — not a generic benchmark.
02
The RAMMP engine crunches the numbers
Six years of behavioural data, applied across the six milestones of the buying journey.
03
Your Brand Trust Score + top 3 fixes
A score out of 100 and your three highest-impact fixes — do them yourself, or hand them to a RAMMP Agent.
What happens when you use RAMMP
Following the ADORE Process™ systematically builds trust — and increases conversion rates an average 10–40% by fixing trust leaks in the funnel.
▲ +25% direct bookingsDIY
Our direct bookings increased by 25% after only one month using the RAMMP system and our custom bot Joy.
A
Andrea
Owner · Kuranda Day Tours
”
The ADORE Process™ is invaluable. It clearly helps you identify and prioritise where your most significant opportunities to improve conversion and engagement lie — and gives you a plan for getting there.
R
Richard
CEO · Loaded Reports
How it works
From leaking trust to growing revenue — in five moves.
The RAMMP system is built on one principle: diagnose before you spend. Every step is driven by your score.
- 1
Enter your URL — get your free RAMMP Web Dude Audit
RAMMP Web Dude scans your site in 30 seconds. Free. No signup required. The audit shows exactly where customers are being lost — before you spend a cent to fix it.
Free30 seconds - 2
Personalise your fixes — get a Brand Trust Score
Connect your Google Analytics to prioritise your RAMMP Web Dude audit fixes. Gives you highest impact fixes free in 60 seconds.
FreeConnect Google Analytics60 seconds - 3
Choose to DIY or get RAMMP Agent to do it for you
If you are a hands-on founder or business owner, the DIY pathway gives you the tools you need to diagnose and fix all website and marketing strategy, content, pricing issues. RAMMP Agent does the doing for you — monitors and suggests fixes, and deploys on your approval. Your site improves continuously, without a developer.
RAMMP DIY · $49/month, cancel anytimeRAMMP Agent · $499/month, 12 month min - 4
Continual improvement
No guessing what to fix. Whether you DIY or choose RAMMP Agent, the system diagnoses your leaks, ranks them by impact and continues to learn and adapt based on your buyer behaviour — not arbitrary generic models.
- 5
Need a change? Email RAMMP Agent
Never edit your website again. RAMMP Agent emails you the changes it wants to make, you approve or veto — nothing ships without your say-so. Your Brand Trust Score climbs while you stay in control.
Email RAMMP Agent 24 × 7
You don't need to become a marketer. You need a system that works.
Get your free Web Dude Audit →The science behind it
6 moments where customers decide to trust — or leave.
The ADORE Process™ maps every emotional milestone in the buying journey. RAMMP measures each one.
Patent 2021105053
0210 seconds
The First Impression
BRANDING
“Are you trustworthy and credible?”
Visuals, voice, and value proposition assessed instantly. High bounce rates live here.
033 minutes
The First Date
WEBSITE
“Is there no one better? Can I afford you?”
The exploration phase. Page layout, social proof order, and copy sequence determine whether they stay.
04Sign-up
The Honeymoon
COMMITMENT
“How risky is this to try?”
Active commitment triggers ownership psychology. Friction here destroys conversion rates.
0548 hours
The Reality
ONBOARDING
“Can I make this work for me?”
The most overlooked milestone. Time-to-first-win determines whether a customer stays or churns.
06Buy
The Moment of Truth
PRICING
“Do you make my life better?”
Has your product become part of their routine? Low engagement here signals a broken promise.
Learn more about ADORE
Go deeper on the science that makes RAMMP work.
The book
Digital Brand Romance
Where the ADORE Process™ was first set out — the six-milestone model of how buyers decide to trust you, before they ever tell you why they left. By Dr Anna Harrison, published by Business Expert Press.
The standard
The ADORE Process™
The six milestones, defined. The canonical reference for how RAMMP measures buyer trust at every stage of the journey. Protected by AU Innovation Patent 2021105053.
Most common trust fails revealed
What we find in the wild.
Harnessed from 981 RAMMP Diagnostics across 20+ industries (2025 Marketing ROI Report).
44%
Proposing on the first date
What it looks like ·BOOK A DEMO, CALL US, BUY NOW in the hero — before any trust is established.
Why it fails ·Too intimate, too fast. No trust has been built before the ask.
Biggest offenders ·SaaS, Engineering, HealthTech
↳ ADORE · First Impression
38%
Self-obsessed monologues
What it looks like ·Leading with features. "Our products." "We deliver." All about the brand, not the buyer.
Why it fails ·Customers need to see how you improve their life. Not yours.
Biggest offenders ·Pro services, tech startups, FMCG
↳ ADORE · First Date
36%
Confusing pathways to buy
What it looks like ·Clashing CTAs. Chaotic menus. Pop-ups on arrival. Total UX friction.
Why it fails ·If they can't figure out how to buy, they'll buy from your competitor instead.
Biggest offenders ·Ecomm, Gov SaaS, EdTech
↳ ADORE · First Date + Honeymoon
Failures by ADORE milestone
The Arrival61%
First Impression49%
First Date35%
The Reality (Onboarding)29%
The Honeymoon22%
Free download
Get The 2025 Marketing ROI Report.
Source: 981 RAMMP Diagnostics across 500+ brands and 20+ industries.
Deep questions