Approving marketing spend without diagnostics isn't oversight. It's exposure.
Finance is audited. Legal is reviewed. Cyber is tested. Marketing is the only major budget approved without a governance standard. RAMMP introduces the missing due diligence layer — before capital moves.
When marketing budgets are approved without validation, the board carries what the executive doesn't.
Without a pre-spend diagnostic, marketing spend is authorised on instinct — not evidence. That's not a marketing problem. It's a governance one.
Oversight failure risk
Approving budget without documented due diligence leaves the board exposed when outcomes are questioned. "What controls existed?" becomes an unanswerable question.
Capital misallocation risk
Without a trust diagnostic, capital is deployed into the wrong growth lever. More spend amplifies the problem — it doesn't fix it. The loss accelerates.
Continuation bias
Spend is renewed because stopping is politically costly — not because it's performing. Without a baseline, there's no objective trigger to review or halt.
Revenue projection fragility
When revenue projections depend on marketing performance, marketing stability becomes credit and investment risk. Unstable trust behaviour means fragile cash flow forecasts.
Governance drift
Marketing is treated as exception spending — outside the rigour applied to every other major budget line. That asymmetry is a structural weakness in the governance model.
No marketing budget should be approved without diagnostics. This is not best practice. It is the governance standard marketing has been missing. If RAMMP is run, the decision is defensible. If it is skipped, the decision is exposed.
A quantified, patented diagnostic baseline — before capital is committed.
RAMMP gives investors, boards, and capital allocators a defensible evidence base for every marketing spend decision. Not a dashboard. Not a report. A Trust Score — before the money moves.
Require a Trust Score before approving marketing budgets.
Make RAMMP the governance standard. Before any marketing budget is approved, a pre-spend diagnostic is run. The decision is documented. The exposure is removed. The process is repeatable.
Assess marketing stability across your portfolio companies.
Run a Trust Score on any portfolio company URL in 60 seconds. Identify which companies have trust leaks before they become conversion problems — or before they ask for more runway to fix them.
Validate brand trust before extending capital.
When revenue projections depend on marketing performance, unstable trust behaviour is credit risk. A RAMMP diagnostic gives you an independent, quantified view of marketing stability before capital is extended.
Run a Trust Score on any URL in 60 seconds
Free. No signup. RAMMP scans the buying journey and scores all seven ADORE milestones — from first impression through to advocacy. Returns a ranked list of where trust is breaking and what it's costing.
Use the score as a pre-investment or pre-approval gate
Make the RAMMP diagnostic a standard step in your due diligence process. Before a portfolio company deploys marketing spend — or before you approve it — the Trust Score is on the table. The decision is now defensible.
Track portfolio trust health over time
RAMMP Premium supports up to 5 URLs. Run ongoing diagnostics across portfolio companies, subsidiaries, or business units. Weekly Trust Score reporting means you see instability before it becomes a board conversation.
What the methodology produces across portfolios.
TravelersBox · customer adoption strategy built on the ADORE framework
Total across 900+ businesses diagnosed with the ADORE Process™ over six years
Consistent outcome after applying prioritised ADORE diagnostic fixes
900+ businesses · 20+ industries · Patent 2021105053
"Instrumental in helping a number of my portfolio companies transform their growth. The RAMMP system is proven and delivers fast results."
Chris · VC and SaaS Advisor
"I've seen first-hand how companies immediately benefit from applying the ADORE Process™. It is proven and repeatable — a must-have for any organisation."
Greg Harrison · Commercial SaaS Advisor, ex-NZTE & Microsoft
Make the next capital decision defensible.
Run a Trust Score on any URL in 60 seconds. Free. No signup. See exactly where trust is breaking — before the budget is approved.
Diagnose before you spend.