How it started
A New York Times article. A question that wouldn't go away.
In 2015, Anna read a New York Times piece — "To Fall in Love With Anyone, Do This." Underneath the headline sat decades of peer-reviewed psychology: 36 questions that reliably build trust between strangers. The author married the man she ran the experiment with. They're still together.
Anna asked one question. If trust can be engineered between people, can it be engineered between a business and its buyers?
That question became a PhD. The PhD became a methodology. The methodology became RAMMP.
A decade and a thousand businesses later, the answer is yes. Trust is measurable. The moments where a customer decides to stay or leave can be identified, scored, and fixed. That's the ADORE Process™ — and it's what RAMMP runs on.
If trust can be engineered between people — can it be engineered between a business and its buyers?
Why we built it
Marketing is the only major budget without governance.
Finance is audited. Legal is reviewed. Cyber is tested. Marketing is funded on belief — and has been for decades.
B2B conversion sits near 1%. Ad costs rise every quarter. Agencies hand over dashboards and call it strategy. Founders spend into a funnel they can't see.
The problem isn't execution. It's diagnosis. Nobody measures trust before they spend, so the money pours into a leaking bucket — and everyone wonders why it never fills.
RAMMP is the governance layer that's been missing. Before the campaign. Before the agency brief. Before the spend.
The Founder
Dr Anna Harrison
Founder · Inventor of the ADORE Process™ · Patent 2021105053
Anna spent two decades in product and experience design across Fortune 500s and high-growth startups — IBM, Oracle, WordPress — before one question redirected her work: why does marketing keep failing for the same reasons?
The answer was trust. Not as a feeling — as a measurable system.
She invented the ADORE Process™ in 2021: the only patented method for measuring trust quantitatively across a buying journey. Applied to 900+ businesses over six years, it consistently delivers 10–40% conversion lift.
Anna is the highest-rated NZTE Beachhead Advisor globally, having applied the process with 200+ New Zealand exporters scaling into Australia. She's a Forbes Business Council contributor, author of Digital Brand Romance, and a keynote speaker.
Results from the work
The Team
The people behind the work.
Annabelle Hammonds
MARKETING LEAD
Executes our marketing strategy across channels. Champion of special projects.
Susie Taaffe
Chief of Staff
Founder of Skanties Anti-Shapewear and RAMMP's earliest champion. Now building the US partner network with the same directness she brings to everything.
Daniel Barnett
CTO
Builds the systems that make RAMMP run, from diagnostic infrastructure to the agentic layer. Makes complex things work cleanly.
Bill Trestrail
ADVISOR
Founder Sherpa. Helps founders find their way to commercial success.
What we believe
The principles behind how we work.
Marketing without diagnostics is expensive guessing.
Campaigns don't fail on bad creative. They fail because nobody checked whether trust was there to begin with.
Trust is measurable. Conversion is predictable.
Neither needs luck, instinct, or a bigger budget — just the right diagnostic, run before the spend.
The businesses that win design for trust. They don't campaign for it.
Spending to grab attention and building a system that converts it are different things. RAMMP is the second.
Growth should be explainable — to your board, your team, and yourself.
If you can't say why something works, you can't repeat it. RAMMP makes the mechanism visible.