Built on a decade of trust science.
RAMMP exists because marketing kept failing for the same reason — nobody was measuring trust before they spent. We decided to fix that.
A New York Times article. A question that wouldn't go away.
In 2015, Anna came across a New York Times piece — "To Fall in Love With Anyone, Do This." Behind the headline was a decade of peer-reviewed research: 36 questions that reliably built trust between strangers. The article author remained married to her experiment partner ten years later.
Anna asked one question: if trust can be engineered in human relationships, can it be engineered in business ones?
That question became a PhD. The PhD became a methodology. The methodology became RAMMP.
Fast-forward a decade and 900+ businesses later — the answer is yes. Trust is measurable. The moments where customers decide to stay or leave are identifiable, scoreable, and fixable. That's what the ADORE Process™ does. And it's what RAMMP is built on.
"If trust can be engineered in human relationships — can it be engineered in business ones?"
Marketing is the only major budget without governance.
Finance is audited. Legal is reviewed. Cyber is tested. Marketing is funded on belief — and has been for decades.
B2B conversion rates hover around 1%. Ad costs climb every quarter. Agencies deliver dashboards and call it strategy. And founders are left spending into a funnel they can't see.
The problem isn't execution. It's diagnosis. Nobody measures trust before they spend. So they pour money into a leaking bucket and wonder why it doesn't fill.
RAMMP exists to introduce the missing governance layer. Before the campaign. Before the agency brief. Before the spend.
Dr Anna Harrison
Founder · Inventor of the ADORE Process™ · Patent 2021105053
Anna spent two decades in product and experience design across Fortune 500s and high-growth startups — IBM, Oracle, WordPress — before one question changed the direction of her work: why does marketing keep failing for the same reasons?
The answer was trust. Not as a feeling — as a measurable system.
She invented the ADORE Process™ in 2021, the only patented methodology for measuring trust quantitatively across a buying journey. Applied to 900+ businesses over six years, it consistently delivers 10–40% conversion improvements.
Anna is the highest-rated NZTE Beachhead Advisor globally, having applied the process to 200+ New Zealand exporters scaling into Australia. She is a Forbes Business Council contributor, author of Digital Brand Romance, and keynote speaker.
She runs a limited number of RAMMP Transform engagements each quarter — intensive diagnostic sessions for leadership teams who want the process applied directly to their business.
The people behind the work.
Michelle Picoto
Head of TransformMarketing strategist and the operational brain behind RAMMP's client transformation work. Finds the patterns other people miss.
LinkedIn →Susie Taaffe
Head of Partnerships, USAFounder of Skanties Anti-Shapewear and RAMMP's earliest champion. Now building RAMMP's US partner network with the same directness she brings to everything.
LinkedIn →Daniel Barnett
CTOBuilds the systems that make RAMMP run — from diagnostic infrastructure to the agentic layer. Makes complex things work cleanly.
LinkedIn →Bill Trestrail
AdvisorSerial entrepreneur and champion of founder-led businesses. Brings the kind of commercially grounded perspective that keeps strategy honest.
The principles behind how we work.
Marketing without diagnostics is expensive guessing.
Campaigns don't fail because of bad creative. They fail because nobody measured whether trust was there to begin with.
Trust is measurable. Conversion is predictable.
Neither requires luck, instinct, or a bigger budget. They require the right diagnostic layer — applied before the spend.
The businesses that win design for trust — they don't campaign for it.
There's a difference between spending to get attention and building a system that converts it. RAMMP is the second thing.
Growth should be explainable — to your board, your team, and yourself.
If you can't point to why something is working, you can't repeat it. RAMMP makes the mechanism visible.
Diagnose before
you spend.
Run a free Brand Trust Score in 60 seconds. See exactly where trust is leaking — before you spend another dollar into it.
Diagnose before you spend.