Free · monthly
The Cheat Sheet workshop
One hour, live on Zoom, second Wednesday of the month. They leave with a one-page messaging cheat sheet: the words their website, their posts and their AI will all inherit.
Save a seat →rammp.com/friends
How to tell a friend their website is losing them customers. Without losing the friend.
Put their website in. We send you both the same free audit: where they are losing people, why, and what to fix first. It arrives from RAMMP, with your name on it as the person who thought of them.
You never have to say the hard thing. We say it, calmly, with evidence. You get to be the friend who helped.
You have noticed. You have said nothing.
Every one of us knows a person who is superb at what they do and dreadful at saying so online. They are honest. They are experienced. Their clients send them Christmas cards.
And their website looks like it was built on a wet Tuesday in 2014 by a nephew.
This is understandable. Telling a friend their website is bad feels like telling them their child is plain.
But consider what your silence is costing them.
A prospective customer forms a judgement about a business in the first few seconds on its website. If that judgement is unfavourable, they do not complain. They do not write in. They simply click away and buy from somebody worse, whose website happens to be better.
Your friend never sees these people. They never learn why the phone is quiet. They post another photo on Facebook, get five likes from their mates, and the phone stays quiet.
Nothing brave is required of you. Just their web address.
What happens when you press send
The audit is the same one behind 1,411+ diagnostics at rammp.com. The only difference is who it comes from.
- 1
You put in their website and both emails
Add a line in your own words if you like. That is the whole job.
- 2
RAMMP audits the site and emails you both
Same audit, two inboxes. Their copy opens with your name, so there is never a question of how we got their details.
- 3
You have the coffee
You have already read it. You can point at the quick wins. They can open the interactive version, ask it questions, and decide what to do next.
What lands in both inboxes
Not a verdict. A measurement. RAMMP Web Dude reads the site the way a first-time customer does, shows where they are leaving and why, and gives your friend three things they can fix this week without paying anyone.
- The sales leaks Web Dude found on their site
- Which page is losing them people, and why, in plain language
- Three quick wins they can do themselves
- A link to the interactive audit, where they can ask it questions
- What happens next, whether they do it themselves or we do it for them
From: RAMMP
To: Dave
Subject: Gabrielle sent you your website's audit
Hi Dave. Gabrielle put your website through RAMMP and asked us to send you the result. She has a copy too. Here is what the audit found.
Here's where you're losing people
- The home page doesn't say what you do in the first screen
- No way to book from your phone without scrolling
- Reviews are hidden on a separate page
Three quick wins
Open your interactive auditA note from Gabrielle
I ran your site through RAMMP. There are a few quick wins in here. Coffee?
What they can do about it
The email ends with three doors. None of them are a sales call. They pick the one that fits the business and the budget.
$49 a month
DIY, for business owners
The RAMMP platform, self-serve. Connect Google Analytics and get their Brand Trust Score, the number that tracks whether the fixes are working, plus playbooks that read their data and say what to do next. Half a day a month in the off-season. Works inside ChatGPT and Claude.
See DIY →$799 a month · 12 months
RAMMP Agent, done for you
Never edit your website again. Just email it. Full rebuild, no upfront build cost, then it stays on and ships the fixes. Nothing goes live without their yes.
See RAMMP Agent →Made for the person who keeps running other people's websites through RAMMP
You know who you are. You have been pasting your own email into the free audit on their behalf, then explaining it over coffee. This page just closes the loop, so the audit comes from us, carries your name, and we can both say thank you properly.
It works when
You know an owner who posts every job on Facebook and gets five likes from their mates. You work alongside businesses that have only just started. You advise founders and have been biting your tongue about the website for a year. You look after clients who would never fill in a form themselves.
It does not work when
You have a list. One rule: only people you would actually have the coffee with. If you would not forward the email yourself, do not put them in.
- $100M+
- in extra revenue generated for our clients
- 1,411+
- diagnostics run on the platform
- 900+
- brands diagnosed over six years
- AU patent
- 2021105053, the ADORE Process™ behind every audit
Customers already loving RAMMP
”
We had 450 EOIs come through the website, but the conversion was very small. That’s where the trust was being eroded. Your whole system was pivotal for me to be able to explain and fix where those real pain points were.
CS
Cassie Smith
Co-Founder, Oceans 2 Earth Volunteers
”
I have been recommending RAMMP to so many of my clients and friends.
GP
Gabrielle Purchas
Investor and adviser to small marine businesses
”
As a sole trader wearing many hats I often find myself wasting so much time trying different things and wondering if they are working. No more second guessing.
KL
Katrina Lynn
Owner, FoodieShots
The questions people ask before they press send
- Will they know it was me?
- Yes. The email opens with your name and your note. Anonymous referrals feel like a prank. Named ones feel like a favour.
- Will you bombard them?
- No. One email with the audit. If they open the interactive version or book a workshop, they are choosing what comes next. Opt out is one click, on every email, always.
- Why do you need my email?
- So you get your own copy and can talk them through it, and so we know who to thank. You will not be added to anything you have not already signed up for.
- What if they do nothing with it?
- Then they have a free audit of their website and three things they could fix, and you are still the friend who helped. Most people act in the off-season, when the phone is quiet and the audit is still sitting in the inbox.
- Can I send more than one?
- As many as you like. If you find yourself doing this every week, email anna@rammp.com and we will set you up properly as a referral partner.
Nothing brave required. Just their web address.
Their customers have already noticed. Be the one who does something about it.
Send a friend their audit