How a medical service provider increased website bookings by 547%
kindSIGHT were ticking all the “marketing” boxes. But after months of paying for agency retainers and seeing no growth, they ran a RAMMP Diagnostic. It didn’t take long to find the real problem – and fix it. Without spending more on traffic.
kindSIGHT quote
The challenge
kindSIGHT is a well-regarded ophthalmology clinic with a strong reputation and a clear value proposition.
Like many specialist providers, they’d sought out marketing agencies and specialists to help drive appointment bookings through their website. They received conflicting advice – from complete website overhauls to paid Google campaigns.
They were investing every month but the results didn’t match the effort.
kindSIGHT’s COO, Brian Corff, shares how conflicting advice paralysed them until RAMMP.
The approach
They plugged their site analytics into RAMMP and ran a Diagnostic.
The insight was immediate: their Sign-Up milestone – the point where a visitor decides whether to book – was underperforming.
The issue wasn’t traffic. It was trust.
RAMMP helped uncover the misalignment: the agency was focused on acquisition, but what kindSIGHT needed was conversion. Specifically, helping often older, less tech-confident patients feel safe and clear enough to complete an online booking.
With this clarity, the team made targeted changes to their CTAs, trust signals, and site messaging.
And they did it without needing to redesign the site, or pay for more traffic.
From a low RAMMP Sign-Up score to a 547% increase in online bookings in one month.
Why it worked
It was about focusing on the right problem.
Until now, kindSIGHT had been trying to increase bookings by adding more visitors to the top of the funnel. RAMMP helped them see that the friction wasn’t at the top. It was right at the moment of conversion.
Once they saw it, they fixed it. Simple as that.
The result? Online bookings increased by 547% – and inbound call volume dropped, saving the front desk hours each week.
Apply it in your business
If you’re working hard but still not seeing results, it might just be that you’re looking in the wrong place.
Ask yourself:
Where in your funnel are people stalling?
Is your agency solving the right problem?
What’s the real cost of not knowing?
RAMMP shows you.
Sign up, connect your data, and run a free Diagnostic for your brand.