Marketing Therapy OR RAMMP BLOG. YOU DECIDE.
Hundreds of brands. One common problem. Trust leaks.
Is your site sending prospects running? Based on 500+ brand audits, we reveal the top 3 homepage “crimes” killing conversions - like asking visitors to “Book a Demo” before they even know your name. Learn what’s going wrong, why it breaks trust (with insights from Digital Brand Romance), and how to fix it using RAMMP’s diagnostic tools. Perfect for SaaS, tech, ecomm and more.
Why Your Funnel Leaks Emotion (and How to Stop It)
Most funnels aren’t broken because of poor design or weak CTAs. They leak because they ignore how people actually feel in key moments.
This article breaks down why conversion isn’t just about clarity – it’s about emotional certainty. Using insights from behavioural science research and RAMMP’s ADORE™ Process, we explore the subtle trust gaps that cause bounce, hesitation, and silence.
If your funnel feels fine but results say otherwise, this is the missing piece.