FOR CFOS.

MARKETING DUE DILIGENCE BEFORE BUDGET IS APPROVED.

RUN THE PRE-SPEND DIAGNOSTIC

Marketing spend is capital allocation.

If capital allocation requires due diligence everywhere else in the organisation, it requires due diligence here.

RAMMP exists to stop organisations funding the wrong growth lever by running Marketing Due Diligence before capital moves.

RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

The Risk You Are Carrying AS CFO.

When marketing budget is approved without structured validation, you assume:

01
CAPITAL
ALLOCATION RISK

Into an unvalidated growth lever.

02
REVENUE FORECAST
DISTRORTION

Based on unstable trust behaviour.

03
GOVERNANCE
EXPOSURE

If oversight is questioned.

04
CONTINUATION
BIAS

Funding initiatives because stopping feels costly.

05
RETROSPECTIVE
RATIONALISATION

Instead of pre-approval validation.

What Happens If You Skip DUE DILIGENCE.

Without pre-spend validation:

  • Performance dashboards become post-mortems

  • Budget increases amplify unstable systems

  • Rebrands are funded without behavioural evidence

  • Agencies are scoped before risk is understood

  • Underperforming initiatives continue because “we’ve already invested”

Skipping due diligence does not preserve agility. It preserves exposure.

The Governance Standard Before Marketing Spend.

Before capital is deployed, structured due diligence should validate:

  • Trust integrity across the buying journey

  • Stability thresholds within behavioural checkpoints

  • Revenue feasibility relative to risk exposure

RAMMP operationalises this through a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

Start with the standards:

Every RAMMP Pre-Spend Diagnostic produces a verdict

STOP. What to stop immediately to halt risk-amplifying capital allocation.

KEEP. What is stable enough not to touch.

FIX. The 1–2 highest-leverage structural trust repairs.

PROVE. What must be measured before budget expansion is authorised.

RUN THE PRE-SPEND DIAGNOSTIC

Optimisation
vs
Governance.

Optimisation reports: “Here is what happened.”
Governance asks: “Should we fund this at all?”

  • Attribution dashboards measure after exposure.

  • Governance controls operate before exposure.

Marketing analytics are reporting instruments.
RAMMP is a capital allocation control layer.