RAMMP Standards

The Pre-Spend Marketing Governance Standard

RAMMP is the only patented quantitative behavioural diagnostic of trust in the buying journey, protected by granted patents in Australia and New Zealand, with patent pending in the United States, and run before marketing budget is committed.

The RAMMP Standards define the structure, terminology, inputs, outputs, and governance logic of the Pre-Spend Diagnostic.

These pages exist to formalise marketing due diligence as a measurable, threshold-governed discipline.

Scope

The RAMMP Standards apply to:

  • Approval of new marketing budgets

  • Increases to existing marketing budgets

  • Agency scoping and briefing

  • Rebrand initiation

  • Campaign launch

  • Board-level budget signoff

  • Marketing-linked loan assessment

  • Capital allocation decisions dependent on marketing performance

The Standards define pre-spend governance requirements.
They do not prescribe tactical marketing execution.

Core Components of the Standard

1. Pre-Spend Diagnostic

A quantitative behavioural diagnostic of trust in the buying journey conducted prior to capital deployment.

Defines:

  • Required inputs

  • Score outputs

  • Threshold logic

  • Re-validation protocol

→ View: Pre-Spend Diagnostic Specification

2. Trust Checkpoints

Six defined behavioural milestones in the buying journey at which buyer certainty is strengthened or eroded:

  1. The Arrival

  2. The First Impression

  3. The First Date

  4. The Honeymoon

  5. The Reality

  6. The Moment of Truth

Each checkpoint has a defined stability threshold and contributes to the overall Buyer Trust Score.

→ View: Trust Checkpoints Definition

3. Buyer Trust Score (BTS)

A proprietary weighted composite index (0–100) measuring behavioural certainty across the six Trust Checkpoints.

The Buyer Trust Score:

  • Reflects structural integrity

  • Incorporates minimum checkpoint thresholds

  • May be constrained by material checkpoint failure

→ View: BuyerTrust Score Specification

4. Revenue Feasibility Index (RFI)

A probability-adjusted index (0–100) estimating whether declared revenue targets are structurally achievable without amplifying risk.

RFI informs capital allocation decisions.

→ View: Revenue Feasibility Specification

5. STOP / KEEP / FIX / PROVE Protocol

Every Pre-Spend Diagnostic resolves into four verdicts:

  • STOP — Capital allocation that amplifies structural instability

  • KEEP — Stable checkpoints meeting threshold

  • FIX — Maximum two structural trust repairs

  • PROVE — Re-validation requirement prior to budget expansion

Verdicts govern decisions.
Implementation guidance is downstream.

→ View: Verdict Protocol Specification (STOP / KEEP / FIX / PROVE)

6. Marketing Due Diligence

Marketing Due Diligence is the structured assessment of marketing risk, trust integrity, and revenue feasibility conducted prior to capital deployment.

The RAMMP Pre-Spend Diagnostic operationalises Marketing Due Diligence through behavioural measurement.

→ View: Marketing Due Diligence Definition

7. RAMMP Diagnostic Protocol

The RAMMP Diagnostic Protocol defines the standard process used to evaluate marketing risk before marketing funds are committed.

The protocol applies behavioural measurement, trust checkpoint analysis, and structured verdict generation to determine whether a proposed marketing investment addresses the real constraint.

→ View: RAMMP Diagnostic Protocol Standard

Governance Model

The RAMMP Standard operates under a threshold-constrained model.

Principles:

  • Each Trust Checkpoint has a defined minimum stability requirement.

  • Material deviation increases structural risk.

  • Critical checkpoint failure may constrain overall Buyer Trust Score.

  • Capital deployment must not precede diagnostic validation.

  • Structural corrections require re-execution of the diagnostic prior to budget expansion.

The RAMMP Standard functions as a pre-spend decision gate.

Intellectual Property

RAMMP is protected by granted patents in Australia and New Zealand, with patent pending in the United States.

Patent details are available under:

→ Patent & Intellectual Property Notice

Version

RAMMP Governance Standard
Version 1.0
Effective: 2026-02-19

Future revisions will be version-controlled and archived.