Revenue Feasibility Index (RFI)
Technical Specification
1. Definition
The Revenue Feasibility Index (RFI) is a probability-adjusted index (0–100) estimating whether declared revenue targets are structurally achievable without amplifying instability within the buying journey.
The Revenue Feasibility Index forms part of the RAMMP Pre-Spend Diagnostic.
2. Purpose
The Revenue Feasibility Index exists to:
Evaluate the plausibility of declared revenue targets
Identify capital amplification risk
Quantify structural tension between current performance and aspirational targets
Support governance decisions prior to marketing budget deployment
The Revenue Feasibility Index does not forecast revenue.
It evaluates structural feasibility.
3. Structural Basis
The Revenue Feasibility Index is derived from:
Current buyer volume
Conversion rates across Trust Checkpoints
Early retention integrity (Reality checkpoint)
Average buy size
Declared revenue target
The RFI assesses whether:
Existing structural performance supports declared revenue objectives without disproportionate conversion lift or retention improvement.
4. Scale and Interpretation
The Revenue Feasibility Index is expressed on a 0–100 scale.
Interpretation bands:
80–100: Revenue targets structurally supported
65–79: Revenue targets achievable with moderate structural refinement
50–64: Revenue targets require material stability improvement
Below 50: Revenue targets structurally misaligned with current performance
Interpretation bands are indicative and may evolve with calibration data.
5. Relationship to Trust Checkpoints
The Revenue Feasibility Index is directly influenced by performance across the six Trust Checkpoints:
Weak early engagement reduces conversion scalability.
Weak Reality performance undermines retention assumptions.
Low Buyer Trust Score increases capital exposure risk.
High revenue aspiration combined with unstable checkpoints reduces RFI.
6. Risk Amplification Principle
The Revenue Feasibility Index operates under a risk amplification principle:
Scaling unstable systems increases volatility.
Increased traffic does not repair structural trust failure.
Budget expansion cannot compensate for checkpoint instability.
Where RFI is materially low, capital expansion increases exposure.
7. Relationship to Buyer Trust Score
The Revenue Feasibility Index operates in conjunction with the Buyer Trust Score.
Common structural states include:
High BTS + High RFI
→ Stable system suitable for controlled scaling.
High BTS + Low RFI
→ Target misalignment or under-leveraged opportunity.
Low BTS + High Target Ambition
→ Amplified instability risk.
Low BTS + Low RFI
→ Structural repair required prior to expansion.
The two indices must be interpreted together within the Pre-Spend Diagnostic.
8. Governance Implications
The Revenue Feasibility Index informs the STOP / KEEP / FIX / PROVE protocol.
Where RFI indicates structural misalignment:
STOP verdict may be issued for capital amplification.
FIX items will prioritise high-leverage stability repairs.
PROVE requires re-execution of the diagnostic prior to budget expansion.
The Revenue Feasibility Index governs feasibility.
It does not prescribe tactics.
9. Methodological Integrity
The Revenue Feasibility Index:
Uses behavioural and commercial inputs
Applies proprietary modelling logic
Is calibrated using observed diagnostic datasets
Is version-controlled
Detailed modelling logic is proprietary and not publicly disclosed.
10. Intellectual Property
The Revenue Feasibility Index forms part of the patented RAMMP Pre-Spend Diagnostic methodology.
RAMMP is protected by granted patents in Australia and New Zealand, with patent pending in the United States.
11. Version Control
Revenue Feasibility Index Specification
Version 1.0
Last Updated: 2026-02-19
Future revisions will be versioned and archived.