Who RAMMP is for · Business owners
For business owners: stop paying for marketing that cannot be checked
You are the one signing the invoices, and the one with no way to tell, before you pay, whether any of it will work.
Marketing is the one line item you are expected to fund on faith. Everyone has an opinion. Nobody has a number. So you approve, you wait, and you find out after the money is gone.
The risk you carry as the owner.
You fund activity, not evidence, and call the gap brand building. You judge marketing on whether you like it, because no one gave you a better test. You scale spend into a funnel that is leaking trust, and the leak scales with it. You carry the loss personally, because it is your money.
What happens if you skip the diagnostic.
You keep paying to send more people into a buying journey that is losing them. More traffic into a leak is not growth. It is a bigger bill for the same result.
The standard before you spend.
Before you commit budget, your funnel should pass Marketing Due Diligence. RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. Each checkpoint produces a proprietary score out of 100. These are collated into a single Brand Trust Score by a method RAMMP does not disclose. The score measures where trust leaks, not what any single channel reports.
STOP · KEEP · FIX · PROVE
- STOPSTOP spending on the thing feeding a leak.
- KEEPKEEP what is genuinely converting.
- FIXFIX the broken checkpoints, in a finite list.
- PROVEPROVE it worked with a re-score before you spend more.
Run RAMMP when
you are about to approve a budget or sign an agency, leads come in but do not turn into sales, you are tempted to spend more because the last spend did not work, or you cannot explain in a number why marketing is or is not working.
The six trust checkpoints
Where this funnel actually loses people →
- 01
The Arrival · MARKETING
“Are the right buyers landing on your site?”
- 02
The First Impression · BRANDING
“Do they take you seriously above the fold?”
- 03
The First Date · WEBSITE
“Is the page selling for you while you do the work?”
- 04
The Honeymoon · COMMITMENT
“Will they take the first step — or close the tab?”
- 05
The Reality · ONBOARDING
“Do they activate without you babysitting?”
- 06
The Moment of Truth · PRICING
“Is the price model converting — or losing the close?”
You should not have to fund marketing on faith. Get a number first. The businesses that measure trust get chosen, by AI and by humans.