RAMMP Standards · Definition
What is a pre-spend diagnostic?
A pre-spend diagnostic measures whether a buying journey can convert trust into revenue, before any budget is committed to scaling it.
It is the marketing equivalent of due diligence: you validate the asset before you fund it, rather than discovering the problem after the money is gone.
What it measures.
Behavioural trust across the buying journey, from the first arrival to the moment a buyer decides. It looks at engagement, conversion integrity and early retention as signals of whether trust is stable enough to carry spend.
What it produces.
A Brand Trust Score out of 100, generated by RAMMP's proprietary method, which is not disclosed. The score is collated from the checkpoints, not a simple average and not a 0 to 10 scale. With it comes a STOP, KEEP, FIX, PROVE verdict and the named checkpoints where trust is leaking.
How RAMMP does it.
RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. It scores the six ADORE checkpoints: Arrival (Marketing), First Impression (Branding), First Date (Website), Honeymoon (Product Marketing), Reality (UX Design) and the Moment of Truth (Strategic Design).
When to run it.
Before approving budget, increasing spend, hiring an agency, scaling paid media, or funding a rebrand.
A note on honesty.
The diagnostic does not transcribe what an AI says about you. It measures where trust leaks in the buying journey, which is what decides whether AI and buyers choose you.
Spend without a pre-spend diagnostic is a hypothesis with an invoice. Measure first.