How does RAMMP reduce client churn risk for agencies?

RAMMP separates decision governance from execution. It validates trust behaviour before budget is committed and documents what must stop, what is stable, what to fix (max two), and what to prove in the next seven days. That reduces downstream volatility, prevents scope built on false premises, and creates a defensible record when performance pressure rises.

What does RAMMP change in the scoping process?

It inserts a mandatory diagnostic gate before scope. Instead of scoping into uncertainty, the agency scopes against the diagnostic verdict (STOP, KEEP, FIX, PROVE), limiting fixes to the two highest-leverage trust repairs and defining what must be measured before expansion.

Is a marketing audit the same as RAMMP?

No. Audits describe and recommend. RAMMP governs and validates. RAMMP runs pre-spend, measures behavioural trust, and produces a structured verdict (STOP, KEEP, FIX, PROVE) that determines whether scope and budget should proceed.

FOR AGENCIES.

REFUSE TO SCOPE WITHOUT DUE DILIGENCE.

RUN THE PRE-SPEND DIAGNOSTIC

Agencies don’t lose clients because they “lack ideas.”

They lose clients because scope is written into unvalidated assumptions - and the agency becomes the default party to blame.

RAMMP exists to stop organisations funding the wrong growth lever by running Marketing Due Diligence before capital moves—and before agencies are forced to scope into uncertainty.

RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

The Risk You Are Carrying as the AGENCY.

If you scope without pre-spend validation, you inherit risks you cannot control:

01
CHURN
RISK

Expectations are set on assumptions, not verified stability.

02
SCOPE
INSTABILITY

The goalposts move when trust collapses mid-project.

03
COMMERCIAL
COMPRESSION

You discount to keep the account when outcomes wobble.

04
BLAME
TRANSFER

Volatility becomes “agency performance”.

05
RELEVANCE
RISK

Clients replace execution partners when results are unstable.

What Happens If You Skip the Diagnostic.

Skipping the gate creates a predictable failure pattern:

You scope a “growth plan” into an unstable buying journey
You launch into conversion instability and call it “testing”
The client asks for “more” (more ads, more content, more landing pages)
Outcomes remain volatile
The agency becomes accountable for a decision the client made without due diligence

If the diagnostic is skipped, the decision is exposed. The exposed decision will land on you.

The Governance Standard Before SCOPE.

Scope is not a creative artefact. Scope is a capital allocation instrument.

Serious organisations run Marketing Due Diligence before committing budget—and agencies should refuse to scope without it.

Start with the standards:

Every RAMMP Pre-Spend Diagnostic produces a verdict

STOP. What to stop immediately to halt risk-amplifying capital allocation.

KEEP. What is stable enough not to touch.

FIX. The 1–2 highest-leverage structural trust repairs.

PROVE. What must be measured before budget expansion is authorised.

RUN THE PRE-SPEND DIAGNOSTIC

Optimisation
vs
Governance.

Optimisation says: “Launch and iterate.”

Governance says: “Validate trust before you author scope.”

Optimisation happens after exposure (traffic + budget).
Governance happens before exposure (due diligence + decision control).

Testing does not validate the growth lever, it optimises within assumptions.

RAMMP governs the assumption layer.

FOR AGENCIES.