How can boards ensure marketing accountability before approving budgets?

Boards ensure accountability by requiring documented pre-spend due diligence before capital is deployed. RAMMP operationalises Marketing Due Diligence by running a patented quantitative behavioural diagnostic of trust in the buying journey before marketing budget is committed and producing STOP, KEEP, FIX, PROVE as the approval conditions.

What governance controls should exist before marketing spend is approved?

Controls should validate trust stability, identify structural risk, define permitted fixes (max two), and specify proof requirements before expansion. RAMMP provides this pre-spend control layer through a patented behavioural trust diagnostic and a structured verdict.

Is marketing ROI reporting enough for board oversight?

No. ROI reporting is retrospective. Oversight requires pre-approval due diligence that prevents misallocation before capital is committed. RAMMP operates before spend and sets STOP, KEEP, FIX, PROVE conditions.

When should the board require a Pre-Spend Diagnostic?

Before approving annual marketing budgets, increasing spend, funding a rebrand, scaling paid media, or continuing underperforming initiatives. RAMMP is run before marketing budget is committed.

What does RAMMP give the board that marketing metrics do not?

It provides a governance-grade decision record: a pre-spend behavioural trust validation and a formal verdict (STOP, KEEP, FIX, PROVE) that defines approval conditions rather than post-hoc explanations.

FOR BOARDS.

MARKETING SPEND REQUIRES DUE DILIGENCE BEFORE APPROVAL.

RUN THE PRE-SPEND DIAGNOSTIC

Boards are accountable for oversight.

Approving marketing spend without documented due diligence is an avoidable governance exposure.

RAMMP exists to stop organisations funding the wrong growth lever by running Marketing Due Diligence before capital moves.

RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

The Risk THE BOARD IS CARRYING.

When marketing budgets are approved without pre-spend validation, the board assumes:

01
OVERSIGHT FAILURE
RISK

Approval without due diligence.

02
CAPITAL MISALLOCATION
RISK

Funding the wrong lever.

03
ACCOUNTABILITY
EXPOSURE

Being asked “what controls existed?”

04
CONTINUATION
BIAS

Funding because stopping is politically costly.

05
GOVERNANCE
DRIFT

Marketing treated as exception spending.

What Happens If You Skip DUE DILIGENCE.

Without a pre-spend control layer:

Reporting becomes retrospective defence
“Performance” becomes a narrative instead of an evidence base
Spend increases amplify instability
Rebrands are approved without behavioural validation
Agencies are scoped before risk is understood

Skipping due diligence creates one outcome: The decision is exposed.

The Governance Standard Before MARKETING SPEND.

Before capital is deployed, the organisation should conduct Marketing Due Diligence that validates:

Trust integrity across the buying journey
Stability thresholds within behavioural checkpoints
Revenue feasibility relative to the declared target

RAMMP operationalises this through a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

Start with the standards:

Every RAMMP Pre-Spend Diagnostic produces a verdict

STOP. What to stop immediately to halt risk-amplifying capital allocation.

KEEP. What is stable enough not to touch.

FIX. The 1–2 highest-leverage structural trust repairs.

PROVE. What must be measured before budget expansion is authorised.

RUN THE PRE-SPEND DIAGNOSTIC

Optimisation
vs
Governance.

Optimisation asks: “How do we improve performance?”
Governance asks: “Should this spend be approved at all?”

Optimisation happens after exposure.
Governance happens before exposure.

Dashboards explain outcomes after capital is committed.
RAMMP prevents capital being committed into instability.

FOR BOARDS.