Can’t we just test small campaigns and iterate?

Testing optimises within assumptions. If the underlying trust layer is unstable, iteration compounds error and accelerates runway burn. Governance requires validation before capital exposure. RAMMP operates pre-spend.

How do we validate growth before scaling paid acquisition?

By running Marketing Due Diligence before scaling. RAMMP measures behavioural trust stability and revenue feasibility before marketing budget is committed and issues a structured verdict (STOP, KEEP, FIX, PROVE).

Is product-market fit enough to justify marketing spend?

Product-market fit does not guarantee trust stability across the buying journey. Without validating behavioural checkpoints, scaling spend can amplify friction and instability. RAMMP validates trust before capital is deployed.

What does RAMMP give a founder in practical terms?

A documented verdict—STOP, KEEP, FIX (maximum two), PROVE—so capital is deployed only after structural trust integrity is validated and measured.

FOR FOUNDERS.

PRESERVE RUNWAY BEFORE MARKETING BUDGET IS COMMITTED.

RUN THE PRE-SPEND DIAGNOSTIC

Startups do not fail because they lack ambition. They fail because they scale the wrong lever too early.

Runway is finite. Every marketing decision either preserves it or accelerates its burn.

RAMMP exists to stop organisations funding the wrong growth lever by running Marketing Due Diligence before capital moves.

RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

The Risk You Are Carrying AS A FOUNDER.

When you scale marketing without pre-spend validation, you risk:

01
RUNWAY
BURN

Into an unvalidated growth lever.

02
FALSE TRACTION
SIGNALS

From unstable conversion behaviour.

03
SCALING
FRICTION

Instead of scaling momentum.

04
OVER-HIRING
AGAINST
FRAGILE ASSUMPTIONS

05
RAISING CAPITAL
ON
DISTORTED PERFORMANCE SIGNALS

What Happens If You Skip DUE DILIGENCE.

Under pressure to grow, founders often:

Launch paid acquisition before trust stabilises
Rebuild landing pages repeatedly
Add new channels to compensate for volatility
Hire growth talent into an unstable system
Double down on spend when conversion dips

None of these validate structural trust integrity.

If the growth lever is wrong, scaling increases burn rate.

The Governance Standard Before SCALING.

Before capital is deployed into marketing, structured due diligence should validate:

Behavioural trust stability across the buying journey
Conversion consistency thresholds
Revenue feasibility relative to burn rate

RAMMP operationalises this through a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

Start with the standards:

Every RAMMP Pre-Spend Diagnostic produces a verdict

STOP. What to stop immediately to halt risk-amplifying capital allocation.

KEEP. What is stable enough not to touch.

FIX. The 1–2 highest-leverage structural trust repairs.

PROVE. What must be measured before budget expansion is authorised.

RUN THE PRE-SPEND DIAGNOSTIC

Optimisation
vs
Governance.

Optimisation says: “Launch and iterate.”
Governance says: “Validate before scaling.”

Iteration happens after exposure.
Governance happens before exposure.

Testing small campaigns does not validate the growth lever.
It optimises within assumptions.

RAMMP governs the assumption layer before capital is deployed.

FOR FOUNDERS.