FOR INVESTORS.

VALIDATE GROWTH ASSUMPTIONS BEFORE CAPITAL DEPLOYMENT.

RUN THE PRE-SPEND DIAGNOSTIC

Investment returns depend on scalable growth.

If growth depends on marketing performance, marketing stability becomes valuation risk.

RAMMP exists to stop organisations funding the wrong growth lever by running Marketing Due Diligence before capital moves.

RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

For investors, this becomes a pre-capital governance instrument.

The Risk INVESTORS ARE CARRYING.

When capital is deployed based on projected growth, exposure includes:

01
VALUATION RISK
BUILT ON
FRAGILE CONVERSION BEHAVIOUR

02
OVERSTATED
SCALABILITY ASSUMPTIONS

03
AGGRESSIVE CAC MODELS
UNSUPPORTED
BY TRUST STABILITY

04
REVENUE PROJECTIONS
DEPENDENT
ON UNSTABLE BUYING JOURNEYS

05
MULTIPLE COMPRESSION RISK
IF
GROWTH FALTERS UNDER SCALE

What Happens If You Skip MARKETING DUE DILIGENCE.

Without behavioural validation:

  • Growth projections rely on historical performance only

  • Scaling spend exposes structural trust weaknesses

  • CAC increases under scale pressure

  • Conversion volatility erodes margins

  • Post-investment corrective action becomes reactive and costly

Historical revenue does not confirm structural readiness.

Governance requires pre-commitment validation.

The Governance Standard Before CAPITAL DEPLOYMENT.

Where valuation and growth depend on marketing performance, structured Marketing Due Diligence should validate:

  • Trust integrity across the buying journey

  • Behavioural stability under scale

  • Revenue feasibility relative to projected capital exposure

RAMMP operationalises this through a patented quantitative behavioural diagnostic of trust in the buying journey run before marketing budget is committed.

Start with the standards:

Every RAMMP Pre-Spend Diagnostic produces a verdict

STOP. What to stop immediately to halt risk-amplifying capital allocation.

KEEP. What is stable enough not to touch.

FIX. The 1–2 highest-leverage structural trust repairs.

PROVE. What must be measured before budget expansion is authorised.

RUN THE PRE-SPEND DIAGNOSTIC

Optimisation
vs
Governance.

Optimisation asks: “How do we improve performance post-investment?”
Governance asks: “Is performance structurally scalable before we deploy capital?”

  • Optimisation occurs after exposure.

  • Governance validates before exposure.

Financial modelling is projection.
RAMMP is structural validation.