Who RAMMP is for · Investors
For investors: validate the growth assumption before the capital deploys
Every growth plan you back rests on one assumption: that more money in produces more revenue out. That assumption is rarely tested before the cheque clears.
You diligence the financials, the team and the market. The funnel that converts the capital into revenue is taken on the founder's word. If trust is leaking there, the capital amplifies the leak, and the next round inherits the problem.
The risk you carry as the investor.
You fund a growth assumption that has never been measured. You back a CAC story built on an unstable funnel. You discover the structural leak after the capital deploys, not before. Your follow-on rests on metrics that hide where the loss is.
What happens if you skip the diagnostic.
The portfolio company scales spend into a leak. CAC climbs. The growth thesis quietly breaks, and the first clear signal arrives at the next raise, when it is most expensive to fix.
The standard before capital deploys.
Before growth capital is committed to marketing, the funnel should pass Marketing Due Diligence. RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. It returns a Brand Trust Score and a Revenue Feasibility Index, so the growth assumption becomes a measured input rather than a projection.
STOP · KEEP · FIX · PROVE
- STOPSTOP deploying into a funnel scored below threshold.
- KEEPKEEP the channels the data validates.
- FIXFIX the failing checkpoints as a condition of the round.
- PROVEPROVE the lift with a re-score before follow-on.
Run RAMMP when
you are diligencing a growth-stage marketing plan, a portfolio company requests capital to scale acquisition, CAC is rising without explanation, or you want a defensible read on funnel health across the portfolio.
Optimisation is not governance.
Attribution dashboards report what already happened. Governance decides whether the next dollar should move. RAMMP measures the structural trust the growth plan depends on, before the capital validates the wrong thing.
The six trust checkpoints
Where this funnel actually loses people →
- 01
The Arrival · MARKETING
“Are your portfolio companies producing measurable buyers — or burning marketing capital?”
- 02
The First Impression · BRANDING
“Does the brand hold buyer trust at scale?”
- 03
The First Date · WEBSITE
“Is the conversion path measured at every step?”
- 04
The Honeymoon · COMMITMENT
“Are sign-ups producing pipeline — or just signups?”
- 05
The Reality · ONBOARDING
“Does activation prove the spend at the cohort level?”
- 06
The Moment of Truth · PRICING
“Are unit economics defensible across the portfolio?”
A growth assumption you have not measured is not a thesis. It is unmanaged risk. Investors who measure trust before they deploy back companies that get chosen, by AI and by humans.