Build your own AEO + GEO ontology.
Most companies try to win AI search by writing more content. That's backwards. The companies actually showing up inside ChatGPT, Perplexity, and Google AI Overviews built something different first — a structural map of how their business's concepts connect. This guide walks you through the 7-step process we use with RAMMP clients to do that work.
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What's inside.
The 7 steps, in order. Plus an honest read on what you can do yourself and where the work gets genuinely hard.
Identify your category-defining terms
The 8–20 concepts your buyers ask about, that you've coined, or that you're constantly explaining.
Classify each term by ownership tier
Owned, reframed, adjacent, distracting. Not every term deserves a page.
Map the relationships
Part of, produces, constrains, resolves into, operationalises. This is what turns a glossary into a graph.
Choose your register
Encyclopaedic, technical specification, or reference manual. Pick one. Use it everywhere.
Structure each page identically
A 9-section skeleton that gives AI engines a predictable place to find each fact.
Map the ontology to JSON-LD
Stable URIs, bidirectional links, one canonical set. The schema patterns that turn pages into a knowledge graph.
Set the governance layer
Without governance, your ontology drifts. The monthly maintenance commitment most companies underestimate.
DIY vs. consultation
Honest read on what you can do in-house, and where the work gets harder than it looks.
Done for you. Live in 30 days.
Some founders read the guide and run it themselves. Others read it, understand what to do, and realise the gap between understanding it and doing it is bigger than it looked. If you're in the second camp, here's the offer.
What you get
- ✓Your 60-page below-the-line answer layer, fully built
- ✓Term validation across ChatGPT, Perplexity, and Google AI Overviews — before we write a word
- ✓The full ontology mapped, JSON-LD architected, entity graph cross-referenced
- ✓llms.txt deployed at your root domain
- ✓Three third-party citation seeds — Reddit, LinkedIn, G2
- ✓Monthly governance audit for the first six months
- ✓12 months of RAMMP included, so you can watch the Buyer Trust Score move
Reply to your guide email with one sentence about your business and what you're trying to win in AI search. We'll tell you straight whether the Sprint is right for you.
Email Anna → See RAMMP's own ontology firstThe window where AEO is cheap and uncrowded is open right now. It will not be open in 18 months.