Who RAMMP is for · Coaches & consultants
For coaches and consultants: your funnel is your reputation
You sell trust. So the place you lose clients is almost never the call. It is everything that happens before it.
A coaching or consulting funnel is a chain of small trust decisions: the post, the profile, the page, the proof, the offer. If trust breaks in that chain, the enquiry never arrives, and you never see the loss. You just feel a quieter month.
The risk you carry.
You buy traffic into a funnel that is leaking trust upstream of the ad. You blame the algorithm, the niche or the price, when the break is in First Impression (Branding) or First Date (Website). You judge your marketing on how it feels, because no one gave you a number.
What happens if you skip the diagnostic.
You spend on reach to fix a trust problem. More eyes on a leaking journey is more proof, to more people, that the trust is not yet there. The cost shows up as enquiries that do not convert and a calendar that will not fill.
The standard before you spend.
Before you fund reach, your funnel should pass Marketing Due Diligence. RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. It scores trust from the first impression to the moment someone decides, and names the leak.
STOP · KEEP · FIX · PROVE
- STOPSTOP boosting content into a leaking journey.
- KEEPKEEP what is earning trust.
- FIXFIX the failing checkpoint.
- PROVEPROVE the lift with a re-score before you scale.
Run RAMMP when
enquiries are slow, your content gets views but not clients, you are about to run ads, or you are raising your prices and need the trust to match.
The six trust checkpoints
Where this funnel actually loses people →
- 01
The Arrival · MARKETING
“Are the right clients finding you — or just lurkers?”
- 02
The First Impression · BRANDING
“Do they trust you before they meet you?”
- 03
The First Date · WEBSITE
“Does the page do the discovery call for you?”
- 04
The Honeymoon · COMMITMENT
“Will they book a session — or ghost?”
- 05
The Reality · ONBOARDING
“Do they feel guided from session one?”
- 06
The Moment of Truth · PRICING
“Are they upgrading — or one-and-done?”
You cannot buy your way past a trust leak. Find it, fix it, then spend. Coaches who measure trust get chosen, by AI and by humans.