Who RAMMP is for · Tourism operators
For tourism operators: get chosen before the guest ever contacts you
The booking decision now happens before any human contact. A guest, or the AI trip planner they are asking, decides from your public funnel: the listing, the photos, the reviews, the page, the path to book.
If trust leaks anywhere in that journey, you lose the guest silently. No enquiry. No complaint. Just a booking that went somewhere else.
The risk you carry.
You fund campaigns and channel fees into a journey that loses guests between interest and booking. You assume the photos or the price are the problem, when the break is in First Date (Website) or the Moment of Truth (Strategic Design). You compete on discounting because you cannot see where the trust is leaking.
What happens if you skip the diagnostic.
You pay to be discovered, then lose the guest at the point of decision. More visibility into a leaking journey is a higher bill for the same empty nights. And the AI engines now mediating trip planning learn the same gaps your guests feel.
The standard before you spend.
Before you fund reach or channel fees, your funnel should pass Marketing Due Diligence. RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. It scores trust from discovery to booking and names the leak.
STOP · KEEP · FIX · PROVE
- STOPSTOP paying for reach into a journey that loses the booking.
- KEEPKEEP the channels the data validates.
- FIXFIX the failing checkpoint.
- PROVEPROVE the lift with a re-score before peak season.
Run RAMMP when
occupancy is soft despite traffic, you are about to spend on campaigns or OTA placement, you are entering an awards or grant submission, or you want to be the operator AI trip planners recommend.
The six trust checkpoints
Where this funnel actually loses people →
- 01
The Arrival · MARKETING
“Are bookable visitors finding you in time?”
- 02
The First Impression · BRANDING
“Do they trust the experience above the fold?”
- 03
The First Date · WEBSITE
“Does the page sell the moment — or kill it?”
- 04
The Honeymoon · COMMITMENT
“Will they book — or come back never?”
- 05
The Reality · ONBOARDING
“Did the booking experience match the photos?”
- 06
The Moment of Truth · PRICING
“Is the price clear — or the deal hidden?”
Visibility without trust is a bigger bill, not more bookings. Fix the leak, then spend. Operators who measure trust get chosen, by AI and by humans.