Who RAMMP is for · Fractional CMOs
For fractional CMOs: get a defensible baseline in your first weeks
You parachute in, and the budget is already moving. You are accountable for spend decisions on a funnel you did not build, did not measure, and have weeks, not quarters, to understand.
The fastest way to lose credibility in a fractional seat is to back the previous regime's assumptions because you had no time to test them.
The risk you carry.
You inherit a funnel with unmeasured trust leaks and own the next result. You make a spend call on instinct because the data does not exist yet. You present a plan to the board built on the numbers you were handed, not the numbers that are true.
What happens if you skip the diagnostic.
You spend the first quarter optimising channels while the structural leak sits untouched. The board reads the flat result as the new hire underdelivering, and you spend your credibility explaining a loss you inherited.
The standard before you commit the budget.
Before you commit the spend you inherited, the funnel should pass Marketing Due Diligence. RAMMP is a patented quantitative behavioural diagnostic of trust in the buying journey, run before marketing budget is committed. Patent granted in Australia (AU 2021105053); patent pending in the United States. It gives you a measured baseline in days: a Brand Trust Score, the leaking checkpoints, and a STOP, KEEP, FIX, PROVE verdict.
STOP · KEEP · FIX · PROVE
- STOPSTOP the inherited spend feeding a leak.
- KEEPKEEP what the data shows works.
- FIXFIX the failing checkpoints in a finite scope.
- PROVEPROVE your impact with a before-and-after re-score.
Run RAMMP when
you start a new fractional engagement, you are presenting a first plan to the board, you are deciding what inherited spend to keep, or you need to make your impact measurable from day one.
Optimisation is not governance.
Inheriting a plan is not the same as validating it. RAMMP gives you the baseline that makes every later decision defensible.
The six trust checkpoints
Where this funnel actually loses people →
- 01
The Arrival · MARKETING
“Is paid spend hitting buyers — or just impressions?”
- 02
The First Impression · BRANDING
“Does the brand carry the buyer past the first 10 seconds?”
- 03
The First Date · WEBSITE
“Does the page convert the traffic you bought?”
- 04
The Honeymoon · COMMITMENT
“Are sign-ups defensible — or vanity?”
- 05
The Reality · ONBOARDING
“Does activation prove the spend?”
- 06
The Moment of Truth · PRICING
“Are the unit economics defensible to the founder?”
A plan you inherited is a plan you have not yet tested. Measure it, and your first call becomes your strongest one.