RAMMP
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Agent HQConsulting · Leadership development

Agent HQ now runs my business end-to-end.

Martin Green · LeadChange

LeadChange runs practical leadership programs for mining, energy, water, rail and local government.

At a glance

Before

Multiple systems, spreadsheets, confusion. No way to track the work, let alone run a marketing plan. Next stop: a VA, more staff and an expensive off-the-shelf system.

What RAMMP did

Agent HQ: a team of agents built around the process LeadChange already trusts, with a dashboard tracking every job from enquiry to delivery and recommendation.

▲ After

Martin is back in front of clients, no loose ends get lost, and the business can grow 10x without hiring.

Source: Growth capacity: Martin Green's own estimate.

The problem

What was in the way

LeadChange runs a lot of clients through an end-to-end process. Keeping it all moving meant Martin behind a desk, working on systems instead of with clients.

”

I'd need a bigger team, I'd need complicated systems interacting, and I'd probably just have to spend more time myself trying to get things done rather than spend time doing the work that makes us money.

MG
Martin Green
LeadChange

What we did

How RAMMP fixed it

  1. 01

    Start with the process that already works

    LeadChange's way of working was built over years, and it works. Agent HQ doesn't replace it. The agents are built to run it, so Martin doesn't have to change what he does.

  2. 02

    Agents for the back office

    Briefing, workshop and materials prep, invoicing, chasing and follow-up, each run by an agent with tight guardrails.

  3. 03

    One dashboard

    Every job tracked from enquiry to delivery and recommendation, so nothing falls through the cracks.

The result

What happened next

Productivity went up, and the loose ends stopped getting lost. Without Agent HQ, Martin says he would need a much larger team. Now he can grow the business 10x without hiring.

And the time that came back?

”

Well, what do I do with my extra free time now? Well, actually, predominantly kayaking, would you believe?

MG
Martin Green
LeadChange

Running it now

After launch

The rest goes into the work that grows the business.

”

Now I can have the real engaging conversation with clients, which is what the business is all about.

MG
Martin Green
LeadChange
Read the video transcript

Hi, Martin Green from LeadChange. We're working with individuals, teams, and organizations to keep things uncomplicated and make a difference in delivering results for your organization.

Yeah, before engaging RAMMP, multiple systems, spreadsheets, confusion, unable to track things, let alone have a robust marketing plan. That was the day-to-day chaos in a word.

If I hadn't engaged RAMMP, I was heading down the path of having to have a virtual assistant or having other staff, as well as buying an expensive off-the-shelf system to try to deliver the productivity benefits that we've had since we've had RAMMP involved.

Trying to keep the whole thing running with the complexity of the number of clients and our end-to-end process, to keep that running without good processes would just, in a nutshell, I'd need a bigger team, I'd need complicated systems interacting, and I'd probably just have to spend more time myself trying to get things done rather than spend time doing the work that makes us money.

What the agents do that RAMMP have built for me now is almost just so unexpected. What they do is they run my business virtually end-to-end of all the back-office stuff, which for me is essentially non-productive. From the moment of a client briefing through to the invoice and follow-up with the client and everything in between is managed systematically with tight guardrails in a way which I couldn't have imagined was possible, and that has increased our productivity, but also we don't lose track of all the loose ends and what's happening.

I think what I would tell a business that's similar to mine, who growth is stifled, is clearing yourself out of the weeds to focus on what's going to make you money, which is most often being in front of customers or designing a product and not dealing with the behind-the-scenes stuff. And engaging RAMMP has given us a process which is terribly customized for us to enable us to do that very thing.

Well, what do I do with my extra free time now? Well, actually, predominantly kayaking, would you believe? But in addition to that stuff, I guess I'm able to now do business development and outreach, which is the stuff that is going to make a difference to the business because I was instead behind the desk working on our systems and processes. Now I can have the real engaging conversation with clients, which is what the business is all about.

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