Skanties × RAMMP Agent

How Skanties went from invisible to generating leads from ChatGPT in 5 days

BeforeNo AI visibility

AfterFound in AI, in 5 days

Your site can have the right products and still lose to AI.

Skanties is silky-stretch comfort underwear that adapts to a changing body. A waistband that never digs, no thigh chafe, no compromise.

Does AI even see Skanties?

Same question. Two very different answers.

Best underwear brand for women after IVF · ChatGPT · 9 August 2026

This is exactly who Skanties is for — their own customers wear it through IVF, surgery and every ordinary day. AI just didn't know the brand existed.

Before

Asked 'Best underwear brand for women after IVF' on 9 Aug 2026, ChatGPT recommended Boody Full Briefs, Ripe Maternity Seamless Briefs and Anko Maternity Seamfree Over-Bump — soft, wide-waistband, full-coverage options. Skanties was not mentioned, despite being built for exactly this customer.

After

To supply

Grounded AI answer — to supply once verified

The diagnostic

We don't guess. We measure how real buyers behave.

RAMMP scores six trust milestones from real human behaviour, fixes what's leaking, then re-scores every month — so the site keeps earning its place.

Brand Trust Score 50.3 / 80.7

ADORE Process™ milestone scores against ideal
Milestone	Stage	Score	Ideal	Status
Arrival	Marketing	5.3	70	LEAK
First Impression	Branding	50.2	70	LEAK
First Date	Website	46.3	91	LEAK
Honeymoon	Commitment	74.2	90	OK
Reality	Onboarding	74.4	86	OK
Moment of Truth	Pricing	5.3	85	LEAK

01Branding
02Onboarding
03Website

Target rev: ••••private
Avg buy: ••••private
Buyers: ••••private
Conversion: 13.92%

Scores are produced by the ADORE Process™ diagnostic, and re-scored monthly.

How we build

We don't build in silence. We listen first, then build.

Sign-off

Nothing ships without a human’s yes.

New message

Toagent@rammp.com

FromSusie Taaffe · Skanties

SubjectApproved — ship it

If you're not happy, I'm not happy. It's that simple… This isn't a corporate returns policy. It's a promise from me to you. Love, Susie xx

Shipped — live on the site

Launch

Same products. Same prices. A site that finally converts them.

Built in 8 days, start to launch

Old

The Skanties website before the RAMMP Agent rebuild

New

The Skanties website after the RAMMP Agent rebuild

lift metric: to supply